deezer for creators

Deezer for Creators app launches to help musicians and podcasters boost their reach

Deezer has launched a new app designed to help artists, music industry professionals and podcasters improve their reach and performance with personalised stats. 

The Deezer for Creators app is a smart analytics tool that compiles streaming trends and audience insight.

For the first time, artists and podcasters will both have access to the same mobile app to track their musical or spoken word content.

Following Deezer’s announcement of a mobile analytics tool for podcasters, the company has updated the mobile app for artists previously known as ‘Analytics’, and ‘Backstage’ on the web.  Now, whenever a track is added to an editorial playlist, artists will automatically receive a notification.

Features include shareable editorial playlist cards for artists. Any time a new track is available within the first seven days of its release, artists will be able to share it immediately with fans, as well as post on their social channels.

“Data can often be overwhelming and perplexing,” said Frédéric Antelme, Head of Content at Deezer. “Our new ‘Deezer for Creators’ app breaks it all down in an easy-to-read format that helps you plan your next step. Whether it’s to improve your results or plan ahead for your next big launch. It’s the only mobile app that provides artists with a success predictor tool to help you measure and adjust marketing plans accordingly”.

The Deezer for Creators app is available now on iOS and Android. Existing users can log in using their Backstage or Analytics credentials. New users can apply to request access.

The new app is the latest in a series of moves by Deezer to support musicians. The streaming firm recently announced the revamp of its Deezer Next initiative to offer more support to ‘homegrown’ talent.

Deezer Chief Content and Strategy Officer Alexander Holland recently spoke to Audio Media International about the rise of of hi-res and high fidelity streaming following the unveiling of Apple Music’s new Spatial Audio service.

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